FEATURES
We cater for the full client lifecycle with a solution that consolidates the data into workflows with a single interface that allows you to manage each aspect more efficiently.
Our multi-tenant solution allows for various access levels to improve security and protect sensitive data. By defining specific roles, such as Admins or Agents, you’re able to differentiate between users and manage their access to information and functionalities. You can set up teams to manage groups of users or manage a campaign more effectively.
Synergy Army offers stand alone or fully integrated solutions for every step of the client journey. Our features are designed with efficiency and scalability in mind.

Browse our full list of features, grouped by category of interest.

Target new clients
Synergy Army offers stand alone or fully integrated solutions for every step of the client journey. Our features are designed with efficiency and scalability in mind.
Let’s put you on the map with strategic and process
driven lead generation.

Strategic targeting
Target specific clients from a secure database based on demographics, location or meta data. Our system facilitates bulk communication via email, messaging or cold calling for maximum reach.

Demographics
Search and target leads by age, gender and language.

Location
Target people in a specific polygon or suburb.

Import
Import data once, no need to import or send spreadsheets again.

Templates
Powerful templates let you create your new campaign in minutes, where you can customise any aspect of your campaign without any coding necessary. Choose from pre-populated design templates or customise it to suit your needs.

Retarget
Potential leads are retargeted by automated workflows, which directs it to the appropriate campaign and communication channel/s.

Bulk communications
Customer interactions across phone, chat, email, social media, and any other channel you can imagine, all come together in one place. By implementing a single universal queue for multiple channels, every interaction can be routed, recorded and reported on according to the desired SLA.

Multi-channel
Leads are channelled via various workflows to different communication channels to reach clients on their preferred platform.

Single view
Get a single view of the client profile, communication – and collection history.

Reporting
Synergy Army’s automated reporting keeps track of which leads are contacted, which respond, and which need to be retargeted. Reporting parameters can be set to track various aspects throughout a lead’s life cycle.

Security and privacy
Our software solution adheres to industry standards and is designed to enforce unbreachable user-specific security structures. We offer realtime recording of all interactions including voice and multimedia to an encrypted and audited secure central storage. Retrieval requires the necessary user access rights.

Leads management
Our systematic organisation and management of leads will increase contactability and improve follow-through to increase sales.
Synergy Army’s leads management solution integrates essential CRM tasks into one platform to simplify the process and increase control. The model can be applied across various industries with similar client management needs.
Synergy Army ensures high contact rates using world class algorithms with little user intervention. Our automated system generates and follow up on leads, increases productivity and integrates the functionality of various systems.

Smart leads management
Synergy Army’s leads management solution integrates essential CRM tasks into one platform to simplify the process and increase control. The model can be applied across various industries with similar client management needs. It includes everything from AI and Automation to Workforce Optimisation to consolidate the client journey into one place.

Automated workflows
Leads are instantly updated and organised at the hand of a continuous flow system. Automated campaign management is designed for optimised contactability. Our solution gives you full control over the campaign structure and conversion tracking. The workflow is fully customisable in terms of channels, ads and number of contact points. Set the workflow steps, validation rules and action parameters to suit your business model

Multiple lead sources
Synergy Army’s leads management solution integrates essential CRM tasks into one platform to simplify the process and increase control. The model can be applied across various industries with similar client management needs. It includes everything from AI and Automation to Workforce Optimisation to consolidate the client journey into one place.

System integration
We offer the simplicity of a single system that combines your lead, PABX, CRM and accounting systems all into one.

Duplicate
Leads are deduped against active campaigns to ensure that only one lead exists per client. Clients with active orders are redirected to the customer service department.

Multi-campaign
Synergy Army supports automated data flows comprising multiple campaign steps such as outbound call, export (csv or pdf mail merge), e-mails and webhooks for the integration with your native systems. Powerful templates let you create your new campaign in minutes, where you can customise any aspect of your campaign without any coding necessary.

Click to connect
Website visitors can go from chat to voice with one click. This allows you to respond to active leads, thereby increasing agent productivity and potential sales. Calls go via the browser, which is free for the customer and you. However, additional license costs apply. Customer service issues are resolved faster, resulting in higher service ratings.

Dialler
Our next-generation dialler technology is designed to increase agent productivity, customer satisfaction and sales revenue. Our PBX is based on Asterisk and support all Class 5 soft switch functions, including IVRs, Voice-mail, faxing, conference rooms etc.

Real-time dashboards
Synergy Army’s leads management solution integrates essential CRM tasks into one platform to simplify the process and increase control. The model can be applied across various industries with similar client management needs. It includes everything from AI and Automation to Workforce Optimisation to consolidate the client journey into one place.

Lead history
The dashboard gives you easy access to all previous client communications and enables you to set up automated emails and SMSs.

Notes
The system allows agents to document responses and take notes during client calls. These notes are captured in a conversation history and provides a detailed client journey timeline.

Prioritisation
Prioritise communication channels to increase your reach, reduce costs or create more personalised messages.

Reporting
Various real-time dashboards are available in the system. The dashboard are updated every couple of seconds and enables call centre managers to continuously manage staff and campaigns. Various standard reports are available in the system *Coming soon: For more complex needs Qliksense can be used to build custom dashboards. Additional costing will apply.

Cost per campaign
Track the cost per campaign with detailed parameters to draw insights from. Reporting can be date, ad or agent specific.

Track productivity
Measure the productivity of teams by tracking the workflow duration and number of completed tasks. Each new lead enters a workflow that can be measured for each point of contact, until it reaches a final outcome. Easily see real-time data or set up custom reports for detailed insights.

Click to dial
Agents still have the option to dial a number manually, instead of automation.

Campaign scripting
Sales agents are able to follow sales and mandate scripts to ensure regulatory compliance in all environments. You can set up scripts per campaign and ad.

Quality management
Our web based tool enables managers to remotely access the system via the internet to make changes or monitor performance. All voice and multimedia streams carried out by agents are made available which enables supervisors to track all calls, e- mails, chat sessions and social media interactions.

Customer Relations Management - CRM
Synergy Army uses data analytics to improve business relationships and drive sales growth. The workflow engine ensures an effortless client onboarding process, combined with integrated payment, billing and debtor management for continued success.
Every aspect of our customer relations management (CRM) platform is carefully considered and implemented to streamline organisational processes, build customer relationships, increase sales, improve customer service and increase profitability.
The customer centred interface gives users full control over the platform. Ticketing documents and voice recordings allow complete tracking of leads.
A broad spectrum of communication channels can be activated, including web, email, Whatsapp, SMS, USSD and telephone calls.

Client portal
The dashboard gives you easy access to all previous client communications and enables you to set up automated e-mails and SMSs. The activity feed shows all recent activity for quick reference and easy follow ups. Get a single overview of the client summary and account details.

Product management
Manage all products for this client, with easy access to the order date, sales agent, product status and cover date. View and make addons or add notes for future reference.

Call history
Get a detailed call history, with metadata of the caller identity, call timestamp, duration and call status. Also access and download call recordings.

Document management
View the document history, like the upload date and document type for any particular client.

Mass communication
Automated messaging allows notifications based on client actions, thereby driving client relationships and satisfaction. Our system facilitates bulk communications via email, messaging or cold calling. View each client’s communication history or send individual communications to a specific client via the client portal.

Notifications
Automated reminders and notifications keep clients informed and billing up to date. Choose from various messaging platforms, including email, SMS, documents, and PBX.

WhatsApp API
Synergy Army’s integration to WhatsApp is provided via the official WhatsApp API which enables agents to manage WhatsApp interactions. All interactions are routed, recorded and reported on in a single universal queue.

Lead history
The dashboard gives you easy access to all previous client communications and enables you to set up automated emails and SMSs.

Notes
The system allows agents to document responses and take notes during client calls. These notes are captured in a conversation history and provides a detailed client journey timeline.

Ticketing
Ticketing documents and voice recordings allow complete tracking of leads. Draw detailed reports on turnaround times, ticket outcomes and agent productivity. View a ticket thread for easy access to documents, messaging and ticket settings.

Referrals
Manage client referrals by adding and tracking active referrals that relate to a specific client.

Finances
The client portal facilitates payments, billing and statements to easily manage accounts.

Workflow engine
The workflow engine automatically streamlines the client onboarding and billing/debtor processes for greater control. This can be combined with integrated payment, billing and debtor management for continued success.

Quality management
Our web based tool enables managers to remotely access the system via the internet to make changes or monitor performance. All voice and multimedia streams carried out by agents are made available which enables supervisors to track all calls, e- mails, chat sessions and social media interactions.

Full cycle reporting
Get a single view of your contact centre productivity with advanced standard or custom reports. We provide rich and robust customer data that can transform your business and enable your team to spot issues immediately to make real time decisions. Data can be merged from multiple sources for detailed metrics.

Secure records and access
We have implemented numerous safeguards in our design and code to carefully protect customer data. We take security and privacy seriously. Our software solution enforces unbreachable user-specific security structures, where access to critical sections is restricted on a user basis, audit trails are recorded on user actions and industry standards are enforced.

POPI / GDPR
Synergy Army is committed to compliance with GDPR and POPIA and has implemented the appropriate processes and policies to comply with the relevant legislation.

Call centre
Synergy offers various advanced dialling options with clever API systems to increase productivity or to optimise the availability of agents. Automatic call distribution, blending inbound and outbound calls and handling simultaneous multimedia contacts allows agents to improve productivity and customer service by working from a single application.

Call distribution
Automatic call distribution allows intelligent call routing based on skills, preferred agent, priority, or system intelligence. Calls are routed using an intelligent call distribution system, based on specific operation criteria. It is possible to route clients to agents with similar profiles, deliver an interaction to the last agent who communicated with the client or to the agent who is available for thelongest time.

Auto attendant
Our easy to use IVR/Auto attendant will handle the most complex call trees, and support various functions like customer surveys, calling APIs, etc.

Call recording
Boost and maintain quality performance with the ability to record, store and retrieve all calls. Call recording also plays a vital role in staff training, and gives staffers valuable feedback on their performance. Synergy Army’s calls are securely stored in the cloud.

Caller line identification management
CLIs are used in various services like TrueCaller to block calls from call centres. Synergy Army supports a wide variety of CLI management features to increase conversions. These options are configurable on a tenant and campaign level allowing for maximum flexibility.

Call Monitoring, Call Whisper and Barge in
These features allow administrators (or authorised users) to listen to other users’ calls and provide assistance as needed. It’s helpful for coaching new employees, improving the professionalism of existing agents, and ensuring a better call experience for customers. Whisper allows the administrator to provide live advice and pointers to an agent. Barge in allows the administrator to take full control of a call.

Wallboard
Wallboards provide timely and useful information about your call flow and agent status in real-time. This allows supervisors to act upon live statistics to make fast, accurate and informed decisions. Get up to the second status information to drive and maintain efficiency and boost team morale. The display can be customised to show specific information and include alerts.

Queue management
Our intelligent queue management uses Automatic Call Distribution (ACD) rules to route calls based on predefined business rules, wait time or customer value. The ACD can route calls to agents based on ranking and not only by mere availability or predetermined order. ACD is also aware when agents are already on calls and only routes calls to available staff, making the distribution process much more efficient.

Call logging
The Call Detail Record (CDR) contains metadata that typically includes the timestamp (date and time), duration, source and destination phone numbers and call type (inbound, outbound, toll-free). Draw detailed CDR reports per client, campaign or agent.

Blended calls
Blending your outbound campaigns with inbound calls greatly increases productivity. With Synergy Army, agents can easily move between both inbound queues and outbound calling lists to make and receive calls. Priority and SLA metrics ensure that the right calls get the right attention. Easily manage inbound calls with custom routing, hold music, and IVR prompts.

Outbound calls
Our outbound engagement solution enables you to proactively communicate with clients across a variety of channels. This will increase client satisfaction and build long-term relationships throughout the client journey.

Music on Hold
Create custom hold music or personalised messaging while callers wait, and set up timeout limits to determine how long your callers wait before being directed to voicemail.

User friendly
The interface gives users full control over the platform. Features are organised into one dashboard for easy access to functionalities.

Other features
- Call forwarding
- Call pickup
- Call waiting
- Hunt Lists
- Ring groups

Hunt groups
After agents are assigned to hunt groups, calls are routed to them in either random or a predetermined order. If a call is not answered the system will “hunt” out the next available agent. If that agent is also busy, the call will go to the next one in line until it is answered. If the call remains unanswered, a voicemail can take a message which will be sent to all members of the hunt group.

Ring groups
Call groups, also known as ring groups, allow you to put multiple phones under one extension. A single incoming call can cycle through the group using a ring strategy, such as simultaneous ringing or round-robin forwarding. If the call remains unanswered, a voicemail can take a message which will be
sent to all members of the call group.
Take control of campaign finances with added accounting features to help manage financial transactions more efficiently, reduce administrative tasks, and improve customer satisfaction. We will tailor a payment solution that fits your needs.

Automated payment management
Automated payments allow you to set up recurring payments from customers for services or products that are delivered on a regular basis. This feature saves time and reduces administrative tasks.

Credit notes
This acts as a credit memo, to manage refunds and reduce the need for cash.

Invoices
Invoicing is fully customisable, allowing for partial or full months, multiple products and discounts or promotions. The system allows absolute transparency and precision.

Proof of payment
Proof of payment is crucial for record-keeping and verification of transactions. Send and receive instant POPs to record and keep track of financing for
accounting and legal purposes.

Realtime account verification
The payment gateway checks the validity of a customer’s account in real-time. This process involves verifying the account number, bank name, and routing number to ensure that the payment can be processed successfully.

Import payment files
Import bank statements and other payment files to manage cash payments.

Instant EFT
This payment method is instant, secure, and convenient for customers, as they don’t need to enter their credit card details.

Credit cards
Providing customers with multiple payment options, such as credit card, PayPal, and bank transfer, to increase sales and improve customer satisfaction.

Stop order
Blending your outbound campaigns with inbound calls greatly increases productivity. With Synergy Army, agents can easily move between both inbound queues and outbound calling lists to make and receive calls. Priority and SLA metrics ensure that the right calls get the right attention. Easily manage inbound calls with custom routing, hold music, and IVR prompts.

Payment failed
Payment failed is a status that indicates that a payment has not been processed successfully. This can happen for various reasons, such as insufficient funds, invalid account details, or technical issues.

Debi check
A debit check is a verification process where a bank confirms the availability of funds in a customer’s account before a payment is processed. This helps to ensure that the payment will be successful and reduces the risk of bounced payments.

Promise to pay
The Promise to Pay feature allows flexibility when managing customer payments.
Our web-based software application can be fully integrated with existing systems. The software follows a secure cloud-based distribution model, so
that on-premise deployment isn’t required.
Through different combinations of the product modules, one is able to mange the sales cycle from possible client through to collection.
By using the various live dashboards, sales teams are continuously updated on their performance including answer and conversion rates.

Generic API
Synergy Army employs various standard API endpoints to allow different systems or websites to securely interact with the system.

Through workflow engine
The Through Workflow engine allows any standards-based service. Streamline your processes, increase efficiency, and improve collaboration between teams with real-time visibility.

Other 3rd parties
3rd Parties include
AVSR
Debit orders
Paygate
Facebook – through Social.Dog
Mailchimp

PABX
Improve the efficiency of customer service operations, reduces response times, and enhance the overall customer experience. Automated communication processes will improve customer service by allowing agents to access customer information, call logs, and other relevant data in real-time.
Take full control of your client interactions with automated workows, built-in validations and custom actions.

Automated
The workflow automisation is aimed at achieving maximum contactability and efficiency for optimal results. The lead workflow engine is powered by a
robust system, allowing for real time viability and control with intuitive data insights to increase productivity.

Customisable actions
The workflow is fully customisable in terms of channels, ads and number of contact points. You can set the workflow steps, validation rules and action parameters to suit your business model.

Measure productivity
Measure the productivity of teams by tracking the workflow duration and number of completed tasks. Each new lead enters a workflow that can be measured for each point of contact, until it reaches a final outcome. Easily see real-time data or set up custom reports for detailed insights.

Custom fields
The number of bins and bin priorities can be configured, for example: Last in First out (LIFO) and First in First out (FIFO).